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1. MICROSOFT EDGE LOGO BRANDING AND GUIDLINES HOW TO
2. MICROSOFT EDGE LOGO BRANDING AND GUIDLINES SOFTWARE

Software branding elements can be categorized as follows: In the long term, a well-chosen name is far more important to your branding effort than details like logos, color schemes, and control theming. Hire a branding professional to help you choose the right product name. A great software product name is memorable and concisely conveys the benefit of the product, providing distinction in a crowded market.

MICROSOFT EDGE LOGO BRANDING AND GUIDLINES HOW TO

For more information, see How to Design a Great User Experience. Unique functionality and extraordinary attention to detail make powerful branding statements. A well-designed program has carefully crafted functionality aimed at an appropriate target audience. Successful software branding starts with the design of product itself. Has a custom look and feel without any user benefit.Is long lasting.as enjoyable the thousandth time as it was the first.īy contrast, poor attempts at software branding have these attributes:.

Is strategically placed and consistently executed.Establishes a clear, distinct style and personality.When well done, software branding has these attributes: The result is to distract users instead of delight them. Too often, developers attempt to achieve this by drawing attention to the program itself. The goal of software branding is to associate the brand with the style and quality of the product and its experience. It would be naive to suggest that product branding in general is wrong or should be avoided, but it is fair to say that software branding is too often executed poorly. In a competitive marketplace, companies brand their products to help differentiate them from the competition. Note: Guidelines related to icons, fonts, color, animation, sound, and window frames are presented in separate articles. Rather, meaningful and high-quality branding that enhances users' experience will be much more successful. Successful branding requires skillful crafting of a product image, and is not achieved simply by plastering a product logo on every surface and using the product's color scheme at every opportunity. Product branding is achieved through a combination of factors, including the product name and logo, use of color, text, graphics, and sound, the style of various other design elements, marketing, and most importantly, the attributes of the product experience itself. Successful branding requires skillful crafting of a product image, and is not achieved just through product logos and color schemes.īranding is the emotional positioning of a product as perceived by its customers. Much of the guidance still applies in principle, but the presentation and examples do not reflect our current design guidance.īranding is the emotional positioning of a product as perceived by its customers. This design guide was created for Windows 7 and has not been updated for newer versions of Windows.